There are slider ads, background images, marketing graphics, or any number of other creations on almost all modern websites to avoid blank space. As page development becomes increasingly inexpensive and user-friendly, designing a website that features movement and rotating hero shots is now the norm. The trend is catching fire between large corporate and small business sites alike. We can see the strategy used here to a medium degree on the Ikea homepage: Retrieved from ikea.ca And to an even more considerable degree on the Scotiabank page: Retrieved from scotiabank.com How the large image trend became a trend All the marketing geniuses of the world wouldn’t be using large images on homepages if it wasn’t adequate for some reason. If used correctly, it can be as sleek as it is sexy for the most part. When used as a background picture, the image works two-fold as it doesn’t take the room of precious content, making the page immediately unforgettable. If it’s a flashy product or an attractive person, interest levels have a way of automatically rising. So, what could go wrong? Do you know how you feel ill when you see those commercials with a middle-aged man and wife, their 2.2 kids, and a golden retriever? It’s a similar case if you use stock photography on your website. So, for your large images – or any images for that matter – to be effective, invest in high-quality, personable camera work. This is just one of the many small discoveries that have been made during the investigation of the effectiveness of large photography on the web. Effectively using a small image versus a large image to invite user reaction Papiris wanted to increase the number of submissions on their Contact Us page. They kept the old page while going live with the new to compare and made the following adjustments: Removed bullet points to be replaced with short, sentenced copy Removed the ability to scroll and navigate to other pages (to an extent) Inserted a large background image and solidified the print After these simple transformations, the newly designed page decreased the number of users who immediately left the site by 27% and increased the number of submissions by 36%. The company used this data as a starting point and continued to apply background image tests on their other pages with success. Large images on your website work, but to what extent? Four basic guidelines: The problem with the above case studies is that they already had popular, optimized websites. Their raised conversion rates can’t be rationalized or purely credited to graphics. The large images weren’t added to a failing website or just because they were trendy, so their effectiveness becomes very difficult to […]
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Importance of Having An Email Based on Own Domain Name
Nowadays, people do not give much time to search the importance of having email based on their domain name. They browse the Internet to search the information. Search engines like Yahoo, Google, Youtube, Wikipedia, Bing, and amzon.com are popular search engines. People mostly search using a specific address. That is why your email address based on your domain name is essential. It must work for you only, not for anything else. What is the Domain Name A domain name is a component of branding that identifies a person, business or organization on the Internet. A domain name represents the numeric IP (Internet Protocol) of individual computers. IANA (Internet Assigned Numbers Authority) controls most domain names. Yahoo.com, facebook.com, Gmail.com, monster.com, amazon.com, and nili.ca are some examples of domain names. Confusion About Domain Name And Email? Most people cannot take advantage of domain names because of their limited knowledge. As a result, they use their email address for their website. But using a personal email address as the website is not professional [email protected] is more experienced than [email protected] [email protected] company, entity or person, holding a domain name is called a domain name registrant. In the case of an office, business, company, corporation or organization, the domain name registrant must be the name of that office, business, company, corporation or organization, not the name of any person. A domain name registrant ensures which specific organization is maintaining that domain name. A registrant has the total authority of the domain name. It can be transferred, sold or changed at any time. Fulfil The Expectation Of A Customer A customer expects to deal with that company that owns a domain name and website. A domain-based email address fulfils their expectation, proving that you are a businessman and have an Internet presence for finding quickly. In this case, the word after @ becomes essential in your business, just like your username. The domain name also helps to increase credibility. Much other importance of having email based on own domain name are described below: Reasons For Being Important Having your own domain email address is the easiest way to promote a company without effort or extra cost. To make your company memorable to the clients, you must increase the visibility of your company’s name. With the help of domain email, you can make your clients remember your company, and they can also share or recommend your company’s name quickly. Domain email works as an advertisement.Domain name proves the establishment of your business. A client cannot trust you if you cannot prove that you are professional. This demonstrates that you are serious about your business. This builds the client’s trust; this trust makes your company a Brand. The clients […]
To read the full article, please visit our site ...Tips for Choosing Your Free Canadian Email Address Wisely
Changing your email frequently is a lot of work — especially these days. Just about everything you do is tied to the Internet in some way — social media, banking, and even employment. When you sign up for a new free Canadian email account, you’ll want to take the time to choose your email wisely. That way, you don’t find yourself having to change an email you regret down the road. Your Email is Your Personality Some professionals even say that the email extension you register could put you into a stereotypical category. So, before you choose what comes after the @ symbol, you might want to consider this: @gmail: Means you’ve picked Gmail because they’re simplistic and just make sense. You’re Internet savvy and appreciate good features, which is why you opted for Gmail. @hotmail: You’re stuck in the old days of the Internet. You aren’t up-to-date on the latest technologies, probably receive a lot of spam email and might even have spyware attacking your computer. Unless you moved to live.com @iCloud: You’re an Apple enthusiast. Some say those with iCloud emails are most likely graphic designers. @aol: You’re stuck in the post dial-up modem era and out of touch with today’s technology. @yahoo: You’re a little savvier than the AOL user, but you still participate in chain mail and are stuck with any advertisements around your inbox. @Nili: You’re a Canadian! Now that you know which email extension defines you, it’s time to create an email you will love to use today and ten years from now. Tips for Choosing Your Free Canadian Email You don’t want to have to change accounts down the road. So, future-proof your email before you sign up to prevent that from happening. These tips will help you select the correct name the first time around so that you don’t have to worry about changing it: 1) Never Use Your School Name or Company Name You might be attending one school or have a particular employer right now, but using those in your email name limits you for future use of that same free email account. For example, you work for Canadian Bank and Trust as a part-time teller. You were using “CanadianBTTeller” as your username limits you, especially if you quit that job or use the same email address to apply for another. Stick to something that can stick with you today and into the future. 2) Use Email in Canada You Can Access From Anywhere Some service providers limit you on when and where you can access your free email. Pick a service provider that offers a web-based service — that way; you can access email on your computer or a […]
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