You have written plenty of pieces on your site’s content, which is vital for collecting viewership, but the first things your viewer sees are the most important in capturing their attention. That’s part of why a Call to Action is essential, especially on your landing page, so viewers aren’t asking questions about their role in the buying process. And, especially with all the competition out there, the look a prospect gives your site will be cursory at best. An abundance of research shows how important a first impression is, and even if that first impression is later proved wrong, there’s no real coming back from it. So, what can you do on your website to make sure you nail your first impression? We have a few ideas that’ll help: 1) Find What Makes a Poor First Impression? For me, it’s initial load times. If a landing page takes too long to load, I’m impatient, hit the back button, and go to the next one on whatever Google returned. (And this is why Google considers your website load times!) Secondly, if I find the website doesn’t answer my question or service relatively quickly, I’m bound to move to another option. If there are too many irrelative pop-ups or the layout seems old-fashioned and difficult to navigate, well, if you’re not contemporary, you’re probably not worth buying from. 2) Try a Short Video I used to work in corporate and commercial media, writing and producing videos running from $2000 up to $50,000 in cost. You can do some fantastic things with 2D and 3D graphics to capture viewer attention and make a great first impression. This Psychology Today article helps break it down. Consumers are 39% more likely to share content if it’s delivered by video, 36% more likely to comment, and 56% more likely to “like” it. Moreover, a video is perfect on your landing page to inform your customers and increase your viewership. Watching a video is passive and does not take nearly as much effort as reading, and it just requires less processing. Which in some areas may be wrong, but when trying to produce conversions, going the route where the brain processes information 60,000 times faster is the safer bet. 3) Being Too Vague and Impersonal When shopping online, consumers usually have a good idea of what they’re looking for. It’s not like walking through a mall and “window shopping”; they’ve deliberately searched for a specific item or service, and your first impression – again, usually on your landing page – tells whether they’ve found it. So, when they land on your site, they want to see what you have to offer and for how much. This is what’s called […]
To read the full article, please visit our site ...7 Most Used Free Email Address Providers In Canada
Do you know about Canada’s seven most used free email address providers? Gmail, Outlook, Yahoo, iCloud, AOL, GMX, and Nili. Besides being a significant source of online communication, emails are also the most accessible medium for online communication. It is valuable and valid, making it a helpful tool. Companies and enterprises rely on email rather than other options. Who doesn’t have an email account nowadays? Perhaps, the time is ripe to change your email provider. Most email services have been around for many years. If this makes you think you’ve seen them all before, you should take another look. Hotmail is a distant memory; Microsoft has moved its users to Outlook.com and has worked hard to steal users from Gmail with its Scroogled campaign. In Yahoo, millions of people rely on it for their messaging. Google frequently tweaks Gmail. Apple has given iCloud and some smaller players, including GMX and AOL, solid service. The rating and some information: Google Gmail Rating: 4/5 Gmail is a lightweight, minimalist design for speed, and most of the screen is taken up by the inbox. There is a new “labs” feature, which splits a view horizontally or vertically, with the inbox in one-half and the current email in the other. It is merely a different way of organizing email and arguably more effective because folders for organizing messages aren’t supported; instead, you attach labels. It takes time to get used to it, but if you know the proper commands to enter the search box, you can do some filtering, which isn’t possible with rival services. There are many ways to view an email. Priority inbox puts what Gmail thinks is necessary at the top, and Gmail can automatically sort messages by content. There are more interface themes and an option to use any image you like for the background. Here, emails from other POP accounts can be collected and contacts imported. So, switching to Gmail is easy, and there are more configuration options than most other services. The big issue with Gmail is privacy, and a bot will read your emails to target advertisements for you. Microsoft Outlook.com: Rating: 4/5 The interface of Outlook.com is similar to traditional email, with a folder list on the left “including inbox, drafts and sent.” Most screens list the current folder’s contents, and it enables you to browse the inbox and read emails simultaneously. Like most other email services, the organization of email folders is straightforward. Your messages can easily be dragged to your folder, and a rule is created to sort incoming mail automatically. A quick views section automatically categorizes messages to a degree, and there are more categories here than Gmail. Rules can be created to assign incoming messages to categories. Messages can be archived; […]
To read the full article, please visit our site ...Importance of Having An Email Based on Own Domain Name
Nowadays, people do not give much time to search the importance of having email based on their domain name. They browse the Internet to search the information. Search engines like Yahoo, Google, Youtube, Wikipedia, Bing, and amzon.com are popular search engines. People mostly search using a specific address. That is why your email address based on your domain name is essential. It must work for you only, not for anything else. What is the Domain Name A domain name is a component of branding that identifies a person, business or organization on the Internet. A domain name represents the numeric IP (Internet Protocol) of individual computers. IANA (Internet Assigned Numbers Authority) controls most domain names. Yahoo.com, facebook.com, Gmail.com, monster.com, amazon.com, and nili.ca are some examples of domain names. Confusion About Domain Name And Email? Most people cannot take advantage of domain names because of their limited knowledge. As a result, they use their email address for their website. But using a personal email address as the website is not professional [email protected] is more experienced than [email protected] [email protected] company, entity or person, holding a domain name is called a domain name registrant. In the case of an office, business, company, corporation or organization, the domain name registrant must be the name of that office, business, company, corporation or organization, not the name of any person. A domain name registrant ensures which specific organization is maintaining that domain name. A registrant has the total authority of the domain name. It can be transferred, sold or changed at any time. Fulfil The Expectation Of A Customer A customer expects to deal with that company that owns a domain name and website. A domain-based email address fulfils their expectation, proving that you are a businessman and have an Internet presence for finding quickly. In this case, the word after @ becomes essential in your business, just like your username. The domain name also helps to increase credibility. Much other importance of having email based on own domain name are described below: Reasons For Being Important Having your own domain email address is the easiest way to promote a company without effort or extra cost. To make your company memorable to the clients, you must increase the visibility of your company’s name. With the help of domain email, you can make your clients remember your company, and they can also share or recommend your company’s name quickly. Domain email works as an advertisement.Domain name proves the establishment of your business. A client cannot trust you if you cannot prove that you are professional. This demonstrates that you are serious about your business. This builds the client’s trust; this trust makes your company a Brand. The clients […]
To read the full article, please visit our site ...How Writing Effective Business Emails Will Increase Your Revenue
Communication is a vital part of any successful organization. Here’s our guide to writing more effective business emails to better achieve your goals.Especially in the newer generations, texting and social media have become mainstays in communication methods. While they’re vital tools for any marketing strategy, they’re the death of grammar and the adjective, as we know it. Without constant attention, we find our bad online habits creeping into our normal wavelengths of contact throughout our workday. There’s a finely-tuned art in crafting effective business emails, and you risk serious credibility for even the slightest errors. Faux pas in your writing can lead to assumptions about your organisation; after all, if you miss the minor details in simple email communication, how can you be expected to apply command any sort of deals where money is involved? In order to avoid this travesty and contributing to the seemingly imminent loss of descriptive language, here are our tips to drafting professional and effective business emails to best achieve your goals in the average 140 emails people will be sending/receiving per day: To Writing Effective Business Emails, Steer Clear of the Text-Speak FTW Of course, this would be our first rule for any corporate email use, and if you were wondering, FTW isn’t anything bad, it just means “For the Win”. While we’re glad we enlightened you on the acronym, if you didn’t know what it meant, you just proved our point for us. Not only are terms like “lol” or “ttyl” extremely unprofessional, but they can be confused and cause misinterpretation. When forging important details over business email, the last thing you want is to clutter your message. But just in case you happen to see another one you’re unfamiliar with, there’s a cheat sheet here. Be Concise and Specific Remember when you used to have to lie to your parents, so you’d be vague and try to mislead them? Well, if you’re not clear in the point of your business email, you’ll be doing the same thing except unintentionally. There’s no room for that incorporate email communication because really, no one reads more than they have to. So, put the key information right up front, and be firm about it. Especially if you have a request of some sort, make sure it’s the first thing the reader sees! They’ll be much more likely to acquiesce because your email objective is obvious. Don’t say more than you have to. Be Cordial and Don’t Abuse Capitals I DON’T KNOW WHY people think caps lock is an effective tool, but it really won’t get you far. Use language to get your point across in any business email, or some bolding or italicising if necessary (to […]
To read the full article, please visit our site ...Tips 4 Designing Landing Pages That Will Attract & Keep Users
Maintaining a modernized website is a vital aspect of any business. Like seasonal fashion lines, online presence is a changing atmosphere that must be constantly adapted to command attention. After a search, your landing page is the first your user will see. Like the cover of a book, if it’s not appealing, the viewer will assume the same goes for the rest of your site. Think of it as an audition or a first impression. So what’s in your control? How do you know what to change? One of the most influential factors, if not the most effective, is colour. It’s the first sense that the brain interprets, and to have a useful and attractive landing page, its good integration is vital. Here are a few tips on how you can apply colour to increase viewership and time spent on your site: Firstly, design your landing page for your demographic. Gender Depending on your product or viewership goals, you probably have some target audience. If you’re unsure, you must find out; your success could depend on it! The attractiveness of your website pages will persuade someone to stay and play or leave and never return. For women The most appealing colours consist of purple, green, and blue, while orange, grey, and brown are the least. It’s important not to overdo it; this research doesn’t mean to splash your site with the same colours over and over again. Instead, your landing page and primary selling pages should consist of similar schemes to identify your brand. It’s still important to keep it simple and not overcomplicated. Targeting the male demographic Surprisingly similar to the female, blue, green, and black have elicited the most positive responses, while brown, orange and purple do the opposite. These are the classic ‘manly’ colours and should be prominent around the calls to action and the sections of your page you want to notice the most. The slang and embedded images have plenty to do with the attractiveness of your landing pages, and they too must complement each other. Age Children hold a significant influence on where their parents’ money is spent. Use this to your advantage, and sell to them as much as you do their mom and dad. As you can imagine, the younger your target demographic, the brighter and more attention-grabbing your landing page needs to be. Children appreciate web pages that apply red, orange, pink, and yellow colours. Discontent and depressing are more associated with brown, purple, and surprisingly blue. Of course, the hues/shades of these make a difference, and these should only be used as general guidelines. As later adolescence and adulthood arrive, the preference moves toward more fabulous, less flashy shades, like […]
To read the full article, please visit our site ...
