Dear Nili.ca free email user, Please be advised that as of 11:59 pm ET FEBRUARY 1st, 2020, YOUR NILI.CA FREE EMAIL ACCOUNT WILL BE TERMINATED. After this time, free account holders will no longer be able to access their Nili.ca email account. They will not be able to access any emails, and any emails being sent to the account will bounce, and all attachments and data will be lost. Please note, as a free account holder, you are free to download your email messages before the due date. Data recovery and account upgrade might be impossible or expensive after the due date. Nili Paid (Premium) account holders will CONTINUE the use of their Nili account without any interrupt. You also have the opportunity to upgrade your account to Premium and keep your account with us with more features and disk space BEFORE the due date. For instructions to migrate your email account out, please refer to our step-by-step migration guide here: https://www.nili.ca/learn/transfer-emails-between-servers/ Other Nili services will stay untouched! Best Regards, The Nili Team
To read the full article, please visit our site ...Effectively Integrating Large, Noticeable Images into Your Website Design
There are slider ads, background images, marketing graphics, or any number of other creations on almost all modern websites to avoid blank space. As page development becomes increasingly inexpensive and user-friendly, designing a website that features movement and rotating hero shots is now the norm. The trend is catching fire between large corporate and small business sites alike. We can see the strategy used here to a medium degree on the Ikea homepage: Retrieved from ikea.ca And to an even more considerable degree on the Scotiabank page: Retrieved from scotiabank.com How the large image trend became a trend All the marketing geniuses of the world wouldn’t be using large images on homepages if it wasn’t adequate for some reason. If used correctly, it can be as sleek as it is sexy for the most part. When used as a background picture, the image works two-fold as it doesn’t take the room of precious content, making the page immediately unforgettable. If it’s a flashy product or an attractive person, interest levels have a way of automatically rising. So, what could go wrong? Do you know how you feel ill when you see those commercials with a middle-aged man and wife, their 2.2 kids, and a golden retriever? It’s a similar case if you use stock photography on your website. So, for your large images – or any images for that matter – to be effective, invest in high-quality, personable camera work. This is just one of the many small discoveries that have been made during the investigation of the effectiveness of large photography on the web. Effectively using a small image versus a large image to invite user reaction Papiris wanted to increase the number of submissions on their Contact Us page. They kept the old page while going live with the new to compare and made the following adjustments: Removed bullet points to be replaced with short, sentenced copy Removed the ability to scroll and navigate to other pages (to an extent) Inserted a large background image and solidified the print After these simple transformations, the newly designed page decreased the number of users who immediately left the site by 27% and increased the number of submissions by 36%. The company used this data as a starting point and continued to apply background image tests on their other pages with success. Large images on your website work, but to what extent? Four basic guidelines: The problem with the above case studies is that they already had popular, optimized websites. Their raised conversion rates can’t be rationalized or purely credited to graphics. The large images weren’t added to a failing website or just because they were trendy, so their effectiveness becomes very difficult to […]
To read the full article, please visit our site ...Optimizing for Smartphone and Mobile Device Users is a Must
It’s becoming a problem, and many have noted it as an already staggering addiction; I am at the point where I’m nervous if I don’t have my smartphone on me. And trust me, I’m not the only one, and I’m not even a business owner, so I can only imagine what effect being phoneless has on someone whose livelihood depends on it. So, with mobile or something similar always at hand, there’s bound to be a distinct effect on how people traverse the fad we call the internet, and therein, how they shop and educate themselves on products. What does this mean for you? In short, if your website isn’t optimized for mobile and smartphone use, you’re putting yourself out of many opportunities. A lot might even be an understatement. Here we discuss why it’s worth putting the extra cash into making your website mobile-friendly or choosing a mobile responsive theme for your website on Nili Site. The Stats Behind Optimizing for Mobile Consumers now spend more time with online retail on mobile devices – including smartphones and tablets – than on their desktops and laptops. There’s a lot of waiting to go on in this world, whether on a plane, train, or in an automobile. Not to mention the Department of Motor Vehicles (DMV). To rid themselves of boredom, people have a ton available at their fingertips to kill time. In July 2013, 45% of time spent on online retail shopping was done so with a smartphone or similar mobile device. Since October 2013, this number has not dropped below 50%, and in June 2014, the most notable increase hit 60%. If you and your site aren’t concerned with optimizing for mobile, you’ve potentially given up on almost two-thirds of your prospect base. As if that wasn’t enough, several US digital retail visitors do so solely on their mobile devices. As of January 2015, 13% of Americans only online shoppe via their smartphone, tablet, etc. To simplify the point: if your site isn’t optimized for mobile users, you are eliminating over 10% of your possible consumers. Staggering. If you and your site aren’t concerned with optimising for mobile, you’ve potentially given up on almost two-thirds of your prospect base. Google Loves Optimizing For Mobile; So Should You Google released its new Hummingbird Algorithm to use its bugs to search through keywords, graphics, web content, etc. There were many recent changes, but they notably increased their rankings for mobile use optimization. This included an internal look at their mobile and voice-related search activities as well, so you know they mean business. What does it mean for you? If your site is not being optimized for smartphones, you’ll take a severe hit in rankings. This is inherently linked to load […]
To read the full article, please visit our site ...Your Landing Page’s First Impression Lasts Forever: Make it a Good One
You have written plenty of pieces on your site’s content, which is vital for collecting viewership, but the first things your viewer sees are the most important in capturing their attention. That’s part of why a Call to Action is essential, especially on your landing page, so viewers aren’t asking questions about their role in the buying process. And, especially with all the competition out there, the look a prospect gives your site will be cursory at best. An abundance of research shows how important a first impression is, and even if that first impression is later proved wrong, there’s no real coming back from it. So, what can you do on your website to make sure you nail your first impression? We have a few ideas that’ll help: 1) Find What Makes a Poor First Impression? For me, it’s initial load times. If a landing page takes too long to load, I’m impatient, hit the back button, and go to the next one on whatever Google returned. (And this is why Google considers your website load times!) Secondly, if I find the website doesn’t answer my question or service relatively quickly, I’m bound to move to another option. If there are too many irrelative pop-ups or the layout seems old-fashioned and difficult to navigate, well, if you’re not contemporary, you’re probably not worth buying from. 2) Try a Short Video I used to work in corporate and commercial media, writing and producing videos running from $2000 up to $50,000 in cost. You can do some fantastic things with 2D and 3D graphics to capture viewer attention and make a great first impression. This Psychology Today article helps break it down. Consumers are 39% more likely to share content if it’s delivered by video, 36% more likely to comment, and 56% more likely to “like” it. Moreover, a video is perfect on your landing page to inform your customers and increase your viewership. Watching a video is passive and does not take nearly as much effort as reading, and it just requires less processing. Which in some areas may be wrong, but when trying to produce conversions, going the route where the brain processes information 60,000 times faster is the safer bet. 3) Being Too Vague and Impersonal When shopping online, consumers usually have a good idea of what they’re looking for. It’s not like walking through a mall and “window shopping”; they’ve deliberately searched for a specific item or service, and your first impression – again, usually on your landing page – tells whether they’ve found it. So, when they land on your site, they want to see what you have to offer and for how much. This is what’s called […]
To read the full article, please visit our site ...7 Most Used Free Email Address Providers In Canada
Do you know about Canada’s seven most used free email address providers? Gmail, Outlook, Yahoo, iCloud, AOL, GMX, and Nili. Besides being a significant source of online communication, emails are also the most accessible medium for online communication. It is valuable and valid, making it a helpful tool. Companies and enterprises rely on email rather than other options. Who doesn’t have an email account nowadays? Perhaps, the time is ripe to change your email provider. Most email services have been around for many years. If this makes you think you’ve seen them all before, you should take another look. Hotmail is a distant memory; Microsoft has moved its users to Outlook.com and has worked hard to steal users from Gmail with its Scroogled campaign. In Yahoo, millions of people rely on it for their messaging. Google frequently tweaks Gmail. Apple has given iCloud and some smaller players, including GMX and AOL, solid service. The rating and some information: Google Gmail Rating: 4/5 Gmail is a lightweight, minimalist design for speed, and most of the screen is taken up by the inbox. There is a new “labs” feature, which splits a view horizontally or vertically, with the inbox in one-half and the current email in the other. It is merely a different way of organizing email and arguably more effective because folders for organizing messages aren’t supported; instead, you attach labels. It takes time to get used to it, but if you know the proper commands to enter the search box, you can do some filtering, which isn’t possible with rival services. There are many ways to view an email. Priority inbox puts what Gmail thinks is necessary at the top, and Gmail can automatically sort messages by content. There are more interface themes and an option to use any image you like for the background. Here, emails from other POP accounts can be collected and contacts imported. So, switching to Gmail is easy, and there are more configuration options than most other services. The big issue with Gmail is privacy, and a bot will read your emails to target advertisements for you. Microsoft Outlook.com: Rating: 4/5 The interface of Outlook.com is similar to traditional email, with a folder list on the left “including inbox, drafts and sent.” Most screens list the current folder’s contents, and it enables you to browse the inbox and read emails simultaneously. Like most other email services, the organization of email folders is straightforward. Your messages can easily be dragged to your folder, and a rule is created to sort incoming mail automatically. A quick views section automatically categorizes messages to a degree, and there are more categories here than Gmail. Rules can be created to assign incoming messages to categories. Messages can be archived; […]
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