You have written plenty of pieces on your site's content, which is vital for collecting viewership, but the first things your viewer sees are the most important in capturing their attention. That's part of why a Call to Action is essential, especially on your landing page, so viewers aren't asking questions about their role in the buying process. And, especially with all the competition out there, the look a prospect gives your site will be cursory at best. An abundance of research shows how important a first impression is, and even if … [Read more...] about Your Landing Page’s First Impression Lasts Forever: Make it a Good One
Page Design
Tips 4 Designing Landing Pages That Will Attract & Keep Users
Maintaining a modernized website is a vital aspect of any business. Like seasonal fashion lines, online presence is a changing atmosphere that must be constantly adapted to command attention. After a search, your landing page is the first your user will see. Like the cover of a book, if it’s not appealing, the viewer will assume the same goes for the rest of your site. Think of it as an audition or a first impression. So what’s in your control? How do you know what to change? One of the most influential factors, if not the most effective, is … [Read more...] about Tips 4 Designing Landing Pages That Will Attract & Keep Users
