There are slider ads, background images, marketing graphics, or any number of other creations on almost all modern websites to avoid blank space. As page development becomes increasingly inexpensive and user-friendly, designing a website that features movement and rotating hero shots is now the norm. The trend is catching fire between large corporate and small business sites alike. We can see the strategy used here to a medium degree on the Ikea homepage: Retrieved from ikea.ca And to an even more considerable degree on the Scotiabank page: Retrieved from scotiabank.com How the large image trend became a trend All the marketing geniuses of the world wouldn’t be using large images on homepages if it wasn’t adequate for some reason. If used correctly, it can be as sleek as it is sexy for the most part. When used as a background picture, the image works two-fold as it doesn’t take the room of precious content, making the page immediately unforgettable. If it’s a flashy product or an attractive person, interest levels have a way of automatically rising. So, what could go wrong? Do you know how you feel ill when you see those commercials with a middle-aged man and wife, their 2.2 kids, and a golden retriever? It’s a similar case if you use stock photography on your website. So, for your large images – or any images for that matter – to be effective, invest in high-quality, personable camera work. This is just one of the many small discoveries that have been made during the investigation of the effectiveness of large photography on the web. Effectively using a small image versus a large image to invite user reaction Papiris wanted to increase the number of submissions on their Contact Us page. They kept the old page while going live with the new to compare and made the following adjustments: Removed bullet points to be replaced with short, sentenced copy Removed the ability to scroll and navigate to other pages (to an extent) Inserted a large background image and solidified the print After these simple transformations, the newly designed page decreased the number of users who immediately left the site by 27% and increased the number of submissions by 36%. The company used this data as a starting point and continued to apply background image tests on their other pages with success. Large images on your website work, but to what extent? Four basic guidelines: The problem with the above case studies is that they already had popular, optimized websites. Their raised conversion rates can’t be rationalized or purely credited to graphics. The large images weren’t added to a failing website or just because they were trendy, so their effectiveness becomes very difficult to […]
To read the full article, please visit our site ...Optimizing for Smartphone and Mobile Device Users is a Must
It’s becoming a problem, and many have noted it as an already staggering addiction; I am at the point where I’m nervous if I don’t have my smartphone on me. And trust me, I’m not the only one, and I’m not even a business owner, so I can only imagine what effect being phoneless has on someone whose livelihood depends on it. So, with mobile or something similar always at hand, there’s bound to be a distinct effect on how people traverse the fad we call the internet, and therein, how they shop and educate themselves on products. What does this mean for you? In short, if your website isn’t optimized for mobile and smartphone use, you’re putting yourself out of many opportunities. A lot might even be an understatement. Here we discuss why it’s worth putting the extra cash into making your website mobile-friendly or choosing a mobile responsive theme for your website on Nili Site. The Stats Behind Optimizing for Mobile Consumers now spend more time with online retail on mobile devices – including smartphones and tablets – than on their desktops and laptops. There’s a lot of waiting to go on in this world, whether on a plane, train, or in an automobile. Not to mention the Department of Motor Vehicles (DMV). To rid themselves of boredom, people have a ton available at their fingertips to kill time. In July 2013, 45% of time spent on online retail shopping was done so with a smartphone or similar mobile device. Since October 2013, this number has not dropped below 50%, and in June 2014, the most notable increase hit 60%. If you and your site aren’t concerned with optimizing for mobile, you’ve potentially given up on almost two-thirds of your prospect base. As if that wasn’t enough, several US digital retail visitors do so solely on their mobile devices. As of January 2015, 13% of Americans only online shoppe via their smartphone, tablet, etc. To simplify the point: if your site isn’t optimized for mobile users, you are eliminating over 10% of your possible consumers. Staggering. If you and your site aren’t concerned with optimising for mobile, you’ve potentially given up on almost two-thirds of your prospect base. Google Loves Optimizing For Mobile; So Should You Google released its new Hummingbird Algorithm to use its bugs to search through keywords, graphics, web content, etc. There were many recent changes, but they notably increased their rankings for mobile use optimization. This included an internal look at their mobile and voice-related search activities as well, so you know they mean business. What does it mean for you? If your site is not being optimized for smartphones, you’ll take a severe hit in rankings. This is inherently linked to load […]
To read the full article, please visit our site ...Your Landing Page’s First Impression Lasts Forever: Make it a Good One
You have written plenty of pieces on your site’s content, which is vital for collecting viewership, but the first things your viewer sees are the most important in capturing their attention. That’s part of why a Call to Action is essential, especially on your landing page, so viewers aren’t asking questions about their role in the buying process. And, especially with all the competition out there, the look a prospect gives your site will be cursory at best. An abundance of research shows how important a first impression is, and even if that first impression is later proved wrong, there’s no real coming back from it. So, what can you do on your website to make sure you nail your first impression? We have a few ideas that’ll help: 1) Find What Makes a Poor First Impression? For me, it’s initial load times. If a landing page takes too long to load, I’m impatient, hit the back button, and go to the next one on whatever Google returned. (And this is why Google considers your website load times!) Secondly, if I find the website doesn’t answer my question or service relatively quickly, I’m bound to move to another option. If there are too many irrelative pop-ups or the layout seems old-fashioned and difficult to navigate, well, if you’re not contemporary, you’re probably not worth buying from. 2) Try a Short Video I used to work in corporate and commercial media, writing and producing videos running from $2000 up to $50,000 in cost. You can do some fantastic things with 2D and 3D graphics to capture viewer attention and make a great first impression. This Psychology Today article helps break it down. Consumers are 39% more likely to share content if it’s delivered by video, 36% more likely to comment, and 56% more likely to “like” it. Moreover, a video is perfect on your landing page to inform your customers and increase your viewership. Watching a video is passive and does not take nearly as much effort as reading, and it just requires less processing. Which in some areas may be wrong, but when trying to produce conversions, going the route where the brain processes information 60,000 times faster is the safer bet. 3) Being Too Vague and Impersonal When shopping online, consumers usually have a good idea of what they’re looking for. It’s not like walking through a mall and “window shopping”; they’ve deliberately searched for a specific item or service, and your first impression – again, usually on your landing page – tells whether they’ve found it. So, when they land on your site, they want to see what you have to offer and for how much. This is what’s called […]
To read the full article, please visit our site ...7 Most Used Free Email Address Providers In Canada
Do you know about Canada’s seven most used free email address providers? Gmail, Outlook, Yahoo, iCloud, AOL, GMX, and Nili. Besides being a significant source of online communication, emails are also the most accessible medium for online communication. It is valuable and valid, making it a helpful tool. Companies and enterprises rely on email rather than other options. Who doesn’t have an email account nowadays? Perhaps, the time is ripe to change your email provider. Most email services have been around for many years. If this makes you think you’ve seen them all before, you should take another look. Hotmail is a distant memory; Microsoft has moved its users to Outlook.com and has worked hard to steal users from Gmail with its Scroogled campaign. In Yahoo, millions of people rely on it for their messaging. Google frequently tweaks Gmail. Apple has given iCloud and some smaller players, including GMX and AOL, solid service. The rating and some information: Google Gmail Rating: 4/5 Gmail is a lightweight, minimalist design for speed, and most of the screen is taken up by the inbox. There is a new “labs” feature, which splits a view horizontally or vertically, with the inbox in one-half and the current email in the other. It is merely a different way of organizing email and arguably more effective because folders for organizing messages aren’t supported; instead, you attach labels. It takes time to get used to it, but if you know the proper commands to enter the search box, you can do some filtering, which isn’t possible with rival services. There are many ways to view an email. Priority inbox puts what Gmail thinks is necessary at the top, and Gmail can automatically sort messages by content. There are more interface themes and an option to use any image you like for the background. Here, emails from other POP accounts can be collected and contacts imported. So, switching to Gmail is easy, and there are more configuration options than most other services. The big issue with Gmail is privacy, and a bot will read your emails to target advertisements for you. Microsoft Outlook.com: Rating: 4/5 The interface of Outlook.com is similar to traditional email, with a folder list on the left “including inbox, drafts and sent.” Most screens list the current folder’s contents, and it enables you to browse the inbox and read emails simultaneously. Like most other email services, the organization of email folders is straightforward. Your messages can easily be dragged to your folder, and a rule is created to sort incoming mail automatically. A quick views section automatically categorizes messages to a degree, and there are more categories here than Gmail. Rules can be created to assign incoming messages to categories. Messages can be archived; […]
To read the full article, please visit our site ...Importance of Having An Email Based on Own Domain Name
Nowadays, people do not give much time to search the importance of having email based on their domain name. They browse the Internet to search the information. Search engines like Yahoo, Google, Youtube, Wikipedia, Bing, and amzon.com are popular search engines. People mostly search using a specific address. That is why your email address based on your domain name is essential. It must work for you only, not for anything else. What is the Domain Name A domain name is a component of branding that identifies a person, business or organization on the Internet. A domain name represents the numeric IP (Internet Protocol) of individual computers. IANA (Internet Assigned Numbers Authority) controls most domain names. Yahoo.com, facebook.com, Gmail.com, monster.com, amazon.com, and nili.ca are some examples of domain names. Confusion About Domain Name And Email? Most people cannot take advantage of domain names because of their limited knowledge. As a result, they use their email address for their website. But using a personal email address as the website is not professional [email protected] is more experienced than [email protected] [email protected] company, entity or person, holding a domain name is called a domain name registrant. In the case of an office, business, company, corporation or organization, the domain name registrant must be the name of that office, business, company, corporation or organization, not the name of any person. A domain name registrant ensures which specific organization is maintaining that domain name. A registrant has the total authority of the domain name. It can be transferred, sold or changed at any time. Fulfil The Expectation Of A Customer A customer expects to deal with that company that owns a domain name and website. A domain-based email address fulfils their expectation, proving that you are a businessman and have an Internet presence for finding quickly. In this case, the word after @ becomes essential in your business, just like your username. The domain name also helps to increase credibility. Much other importance of having email based on own domain name are described below: Reasons For Being Important Having your own domain email address is the easiest way to promote a company without effort or extra cost. To make your company memorable to the clients, you must increase the visibility of your company’s name. With the help of domain email, you can make your clients remember your company, and they can also share or recommend your company’s name quickly. Domain email works as an advertisement.Domain name proves the establishment of your business. A client cannot trust you if you cannot prove that you are professional. This demonstrates that you are serious about your business. This builds the client’s trust; this trust makes your company a Brand. The clients […]
To read the full article, please visit our site ...How Writing Effective Business Emails Will Increase Your Revenue
Communication is a vital part of any successful organization. Here’s our guide to writing more effective business emails to better achieve your goals.Especially in the newer generations, texting and social media have become mainstays in communication methods. While they’re vital tools for any marketing strategy, they’re the death of grammar and the adjective, as we know it. Without constant attention, we find our bad online habits creeping into our normal wavelengths of contact throughout our workday. There’s a finely-tuned art in crafting effective business emails, and you risk serious credibility for even the slightest errors. Faux pas in your writing can lead to assumptions about your organisation; after all, if you miss the minor details in simple email communication, how can you be expected to apply command any sort of deals where money is involved? In order to avoid this travesty and contributing to the seemingly imminent loss of descriptive language, here are our tips to drafting professional and effective business emails to best achieve your goals in the average 140 emails people will be sending/receiving per day: To Writing Effective Business Emails, Steer Clear of the Text-Speak FTW Of course, this would be our first rule for any corporate email use, and if you were wondering, FTW isn’t anything bad, it just means “For the Win”. While we’re glad we enlightened you on the acronym, if you didn’t know what it meant, you just proved our point for us. Not only are terms like “lol” or “ttyl” extremely unprofessional, but they can be confused and cause misinterpretation. When forging important details over business email, the last thing you want is to clutter your message. But just in case you happen to see another one you’re unfamiliar with, there’s a cheat sheet here. Be Concise and Specific Remember when you used to have to lie to your parents, so you’d be vague and try to mislead them? Well, if you’re not clear in the point of your business email, you’ll be doing the same thing except unintentionally. There’s no room for that incorporate email communication because really, no one reads more than they have to. So, put the key information right up front, and be firm about it. Especially if you have a request of some sort, make sure it’s the first thing the reader sees! They’ll be much more likely to acquiesce because your email objective is obvious. Don’t say more than you have to. Be Cordial and Don’t Abuse Capitals I DON’T KNOW WHY people think caps lock is an effective tool, but it really won’t get you far. Use language to get your point across in any business email, or some bolding or italicising if necessary (to […]
To read the full article, please visit our site ...Tips 4 Designing Landing Pages That Will Attract & Keep Users
Maintaining a modernized website is a vital aspect of any business. Like seasonal fashion lines, online presence is a changing atmosphere that must be constantly adapted to command attention. After a search, your landing page is the first your user will see. Like the cover of a book, if it’s not appealing, the viewer will assume the same goes for the rest of your site. Think of it as an audition or a first impression. So what’s in your control? How do you know what to change? One of the most influential factors, if not the most effective, is colour. It’s the first sense that the brain interprets, and to have a useful and attractive landing page, its good integration is vital. Here are a few tips on how you can apply colour to increase viewership and time spent on your site: Firstly, design your landing page for your demographic. Gender Depending on your product or viewership goals, you probably have some target audience. If you’re unsure, you must find out; your success could depend on it! The attractiveness of your website pages will persuade someone to stay and play or leave and never return. For women The most appealing colours consist of purple, green, and blue, while orange, grey, and brown are the least. It’s important not to overdo it; this research doesn’t mean to splash your site with the same colours over and over again. Instead, your landing page and primary selling pages should consist of similar schemes to identify your brand. It’s still important to keep it simple and not overcomplicated. Targeting the male demographic Surprisingly similar to the female, blue, green, and black have elicited the most positive responses, while brown, orange and purple do the opposite. These are the classic ‘manly’ colours and should be prominent around the calls to action and the sections of your page you want to notice the most. The slang and embedded images have plenty to do with the attractiveness of your landing pages, and they too must complement each other. Age Children hold a significant influence on where their parents’ money is spent. Use this to your advantage, and sell to them as much as you do their mom and dad. As you can imagine, the younger your target demographic, the brighter and more attention-grabbing your landing page needs to be. Children appreciate web pages that apply red, orange, pink, and yellow colours. Discontent and depressing are more associated with brown, purple, and surprisingly blue. Of course, the hues/shades of these make a difference, and these should only be used as general guidelines. As later adolescence and adulthood arrive, the preference moves toward more fabulous, less flashy shades, like […]
To read the full article, please visit our site ...Business eMail WebMail for Business People
To service our business accounts, we have prepared new webmail available ONLY for business accounts.This webmail only accepts business accounts, so if you have a free Nili™ eMail account you will be redirected to personal webmail automatically. What features does it have? What should I do? No change is required by you (Personal, Premium or Business account). Although there are some changes, all features on Free accounts WebMail has been added to this new Business webmail. Here is the list of some of the main features: Fast and easy login page, use the keypad to secure your password from key-capture malware. Over 75 language has been supported. Two-Step Authentication security has been supported to help you make your webmail login safe. It supports SSL 265 bit encryption to increase the security of your communications. A lot more … If you have any new idea to enhance our business webmail platform, please share it with us.
To read the full article, please visit our site ...Why Every Canadian Should Have a Nili Email Address
Email is still the primary source of online communication, despite the rise in popularity of social media. Companies rely upon email rather than other kinds of communication because they value privacy and professionalism. It is also valuable and valid in legal matters. Emails can be tracked, monitored, and automated, making email a more valuable marketing tool than ever. It is the best way to conduct a one-on-one conversation with potential leads. These are just a few reasons why Nili is the perfect choice as a free email account provider in Canada. It is designed for business, particularly for the unique Canadian market. The National Email Address Although there are many free, high-quality email providers like Hotmail (by Microsoft), Yahoo Canada (by Yahoo) and Gmail (by Google), many countries prefer to have their own national email account providers. For example, China has sina.com, South Korea has naver.com, and India has rediff.com. Why is it then that Canada doesn’t have a national platform for email accounts? Canadians rely predominantly on American email services provided by Yahoo, Hotmail, and Gmail, and these providers serve most of the Canadian market. Some Canadians use their internet provider’s email address Some Canadians use the internet address from their internet provider, such as Rogers, Bell, Telus, Shaw, and Primus, amongst many more. For example, if you get your internet service from Bell, the company will offer you a free email account with the suffix of sympatico.ca or bell.ca. What is the issue? First of all, Yahoo provided Rogers’ email, and Hotmail provided Bell’s emails. And if you look closer, you will see that the major players are providing email accounts for the rest of Canada’s internet providers if they did not create a very basic by themselves. Further, you will encounter problems when changing your internet provider. For example, if you want to move from Bell to Rogers, you will lose your email account, and your email address is tied to your current internet provider. We need a national platform that doesn’t force us to change our email accounts. What is the solution? Nili offers email addresses to Canadians that are hosted, managed, supported, and maintained by Canadians. Our service is fast and reliable. By using Nili, you won’t lose your email address if you change your internet service provider. We do our best to serve our communities. Save time, save your address, and rely upon Canadian email communications with Nili.
To read the full article, please visit our site ...We Have Upgraded Nili eMail Platform to the Latest Version
Thank you for your support and sorry for any issues you experienced during the maintenance period. We do our best to serve the community with the best email service in Canada. The platform and the operating system (OS), add-ons and also webmail have been upgraded to the latest version to increase the security, stability and performance of Nili. The following Add-ons have been added to our platform: New encryption / decryption to increase the security of your email. Participating in Honey Pot project to decrease the number of bot and spams. Added disclaimer to all outgoing emails from webmail. Your outgoing emails from your SMTP / IMAP do not have a disclaimer message. This disclaimer is only to help us spread the word to Canadians about Nili. We have also updated our Terms of Service and asked all our current members to read it carefully and click on accept. Any questions or concerns? Please get in touch with us. We are here to help.
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